Primary Research:
1a. Quantitative research: Group Questionnaire
You should construct a questionnaire, which will help you gain an understanding of the conventions that your target audience would like to see in a music video.
The questions should be constructed in way, that will help you when you are thinking of ideas for content in your creativ mind mapping session.
The questionnaire should consist of between 6 and 10 questions and should be completed by at least 10 people.
Have a look at the example questions below, to give you some ideas.
1. What type of characters do you like to see in music videos
2. Do you prefer videos with a narrative or with live footage of the band? Why?
3. Do you like music videos to have an equilibrium, disruption and resolution?
4. What do you like to see in music videos?
5. Which music videos have caught you eye in the past and why?
The results should be collated and re-presented in the form of a graph or chart with an accompanying summative paragraph.
Example:
Quantitative Research
QUESTIONNAIRE:
A questionnaire is a number of questions which enable you to gather numerous data for a given enquiry, in my case it was a series of questions about music videos. From the data collected in the Questionnaire we can then take our data and present it in a clear way i.e. a graph. The graph allows us to see patterns corresponding with one another and we get a better understanding of the majority of people’s opinions and suggestions. What is then done with the data is up to you. Some may use this data to present averages, percentages and opinions whereas others may use their data to link theories together, spot patterns and trends or make further uses such as taking the information and relating it to your enquiry.
What Does The Graph Show?
From my graph I can see that the highest amount of people (10) said that they would like to see music videos with a narrative, due to this 9 people said they’d prefer the narrative to link with the song lyrics. Least people (6) wanted to see a realistic video and only 4 people said they’d prefer abstract. 7 people said they want the genre to be illustrated in the film, for example skulls symbolising death, thus connoting the genre – metal. Finally, only 8 out of the 10 people that completed my Questionnaire preferred to see the artist or band featuring in the film. Only one set of data that seemed surprising was that 100% of people I asked said they like music videos to have a narrative (storyline). This was surprising because a proportion of videos on the market today have no narrative yet still do just as well as song videos with one, so I would have presumed that some people would have chosen videos with no narrative.
1b. Qualitative Research: Interviews
You must interview 3 or more friends and then, document your findings…..
Think of 3 -6 open questions (questions that cannot be answered yes or no).
1. What type of characters do you like to see in music videos
2. Do you prefer videos with a narrative or with live footage of the band? Why?
3. Do you like music videos to have an equilibrium, disruption and resolution?
4. What do you like to see in music videos?
5. Which music videos have caught you eye in the past and why?
Write up your interviews in the format of a monologue………..
Chris Jackson, 21, Teacher, Headingley.
General Music Interests: Hard House and Funky Hip-Hop.
Chris was particularly interested in seeing members of the band looking natural, maybe in different settings from being on stage or on tour. Chris likes videos that reflect the narrative of the song and try and tell the story within the lyrics………………………………………………………….
This section must have a conclusion, in the shape of a graph or pie chart if possible but most likely in the form of a summative paragraph.
Example:
Matt, 16, Dance
Propps theory is always very good in music videos as it adds tensions and the video always ends on a good peaceful note. I like seeing women in video as I am attracted to most women. Videos with a fixed story are fun to watch as you want to know what happens next and this therefore creates enigmas. I like seeing fast cars in music videos as in some cases it can make the video move faster and create pace. Maximum I like to see a video last is around 3 minutes as long than this can become boring. I hate live footage of the band as I just don’t enjoy live footage. I like seeing videos set on beaches because it always look very peaceful and this can usually create a positive tone on the video. Animated videos always look childish to me and are usually boring to watch.
Lynn, Jazz
Propps theory is really predictable and when seeing it in a video make me want to switch channel. I’m a woman so enjoy seeing tall; dark men in videos as it keep me interested, even if I don’t like the music. Videos which tell a story are usually pointless as the story has nothing to do with the song. I also enjoy seeing animals in video as I like animals and they interest me. I’m not really bothered how long a movie lasts as long as it is not longer than 5 minutes. I enjoy seeing live footage of the band or artist as it gives me insight as what the singer is like when performing live. I enjoy seeing videos set in sunny destinations as I like sunny places as they are usually warm and exotic. Sometime because animated videos are very tacky they are sometime funny to watch due to the cheapness of them.
Nessa, 15, Dance and Pop
I enjoying seeing equilibrium, disruption and a resolution is a video as it adds excitement. I like seeing attractive men and women in videos as ugly people are not nice to watch. I like videos which tell a story especially when it relate back to the song as it gives the song meaning and depth. I like to see fast moving videos as this way I don not get bored. I hate long videos; they bore me and therefore make the song seem boring so a suitable length for a video would be around 3 minutes. I don’t really like seeing footage of the band live but I suppose it depends on the genre of the music. Videos which are animated are sometime not the most interesting thing to watch but it makes the video unique and memorable. I like seeing
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