Promotion and Distribution

7. Promotion and Distribution

In what ways could you video be promoted and distributed?

Where could it be advertised?

Where will it be shown?

How have music channels and the internet changed our viewing habits?

Example answer:

Music videos are promoted in a variety of ways. Some are more widely used then others, corresponding with how technology changes. Television channels and adverts are greatly used as the audience who views the television are of a wide age range- appealing to almost every target audience (depending on the time of the day). The internet is becoming increasingly involved in the contribution to music promotion, websites such as; You Tube and MySpace are a primary way for upcoming/ ‘all ready made it’ artists/bands to be virally advertised. Visual media such as billboards, magazines and posters are also more greatly used as accessibility has become more simple. The promotion of music is advertised everywhere and has adapted to our economy and way of life. Every where we go there is some form of media promotion, its inescapable. Posters, bill boards and magazines are a public promotion technique that is almost subliminally advertised. A more personal use of advertisement is on music channels, where the people think they are picking what they watch, when really all music channels are advertising some sort of media.


To promote my music video I would consider the budget and accessibility to my primary audience. Considering, MySpace and You tube are free I would distribute the music video on those websites, as the target audience is fairly young, and the internet is being excessively used for promotion, I feel all aspects of manipulating the internet this way would be beneficial in all aspects. I could, however, promote the music video at Grangefield, by using a widely watched programme such as Friday world to market the video. I could also take advantage of the schools intranet – further attracting the primary audience on many levels. As advertising is a campaign, its key to attract the right audience, I will focus on doing this by using ionic as well as symbolic items to associate with the artist.