Proposal

3. Proposal of ideas:

A brief description of the locations and the characters, including the genre of the music, and the artist(s) who produce it. First Box

Two possible ways of presenting the video.:

• Narrative (Different Types / Chronological?
• Live Footage
• On Location
• Band members in character etc;

My first music video proposal features the band in the recording studio for certain sections of the song, primarily the chorus. This particular proposal has a multi strand narrative. One story line is a couple aggressively arguing in a street location, Vladimir Propp’s theory of having a hero, villain and damsel in distress will be used. Camera footage will flicker between the actors and the band, relating with the rhythm of the song. The narrative featuring the couple’s argument will be in a chronological order following the sequence: equilibrium (walking together) disruption (argument) and resolution (actor steps in and rescues the damsel). The band member’s location will be in a studio with the camera focusing on the lead singers facial expressions and lip movements, connoting the serious tone of the song. The genre is ‘indie’ and therefore should relate to its wide target audience, the song is a serious issue that occurs regularly in reality and therefore the video should reflect of that – the emotions, feeling and actions should be realistic so the audience can relate to it. This video will not include the majority of the uses of gratification theory such as surveillance, diversion and person relations. However the video would include person identity, so the verisimilitude of the piece relates to the temperament of the song.

My second proposal would be primarily focused on live footage – but not of the band. Instead it could be a charitable video as the song and issue is a serious matter that needs to be stopped – violence within the household (or in this case on the streets). The video could perhaps have footage from anti-violence charities to raise awareness. Therefore it would be a multi-stand narrative, with a montage of footage from both the band and an anti-violence campaign. There will be no actors used, as the verisimilitude of the piece is extremely realistic. The location of the band footage would be the band on tour – performing the song, from all across the country - close ups of fans will be used to show peoples facial expressions and also to show people supporting the song, singing along. The second footage, of the charity, should include dark lighting, connoting sadness and also should be in black and white…further emphasising the seriousness of the matter.